How Google’s Rankbrain Decides Your Website’s Fate

While businesses are busy optimising their websites with all the SEO measures they can get their hands on, Google keeps rolling in new updates to their algorithm. Even the best SEO Company in Kolkata stays relevant only by catching up with these updates.

One of the recent updates to their algorithm is the induction of RankBrain. If you’re wondering what it is and how it works, or knows about it, but are unfamiliar with the finer details, this blog is for you.

So what is RankBrain?

It's a machine learning (AI) system that Google uses to understand better keywords and the third most important tool it uses to enhance the quality of its Search Engine Result Page (SERP).

RankBrain can modify the algorithm, test the results, and decide whether to implement or scratch the changes.

To do this, it specifically looks at these factors:

● Dwell Time

● Click-Through Rate

Dwell Time

Dwell time is essentially how much time a user spends on your website on average.

When users who spend more time on your website than your competitors, it is a good sign for RankBrain, which will surely give you a rank boost.

Another thing that gives you a rank boost is if users stop pogo-sticking on your website. Pogo-sticking means that users are continually going back-and-forth between different results until they find their satisfactory answer. If the website on which they stop pogo-sticking is your, it shows RankBrain that you have better content than others.

To increase your dwell time, you can use these tips:

1. Write interesting intros.

2. Prioritize the main content above all promotions

3. Provide long and in-depth content

4. Divide your content into small digestible chunks

Click-Through-Rate or CTR

Now you have optimised your website for dwell time, but users need to click on your website result in the first place to be able to dwell on it at all.

CTR is nothing but how many users click on your website result in the Search Engine Result Page (SERP). The more the clicks, the higher will be your ranking.

You can improve your CTR in the following ways:

1. Create attention-grabbing titles in your content

2. Make use of parentheses in your titles

3. Use numbers in your titles as much as possible

4. Fill your description tags with emotions and keywords  

Top SEO companies in Kolkata are already employing this trend to crush their competition.

But now that you know the secret as well go ahead and use these tips to clear your path in becoming the top SEO Company in Kolkata, until Google launches a new update that is.

Common Web Design Mistakes You Need To Avoid

If you are an upcoming website design company in Kolkata or even an expert, sometimes mistakes creep in without your knowledge. It could be because of a lack of attention, poor skill, inadequate planning or lagging behind the current trends. This blog describes 3 common web design mistakes that you should look out for during your next assignment and try to rectify them before they end up hurting your company’s reputation.

Using a Pre-made Theme:

There are a lot of pre-made customizable themes available out there that you may feel are time saving and cost-effective. However, they come with a lot of drawbacks as well.Aside from being unoriginal and showing a lack of creativity, pre-made themes have a bloated codebase, too many plug-ins, and difficult to upgrade that all contribute to slow loading time.Slow loading times drive users away faster than terrible website design.

Lacking a Clear Call to Action:

Small businesses get so caught up in providing content and promoting products that they forget to show a call to action. Marketing on a website is ineffective without a call to action.If you don't tell users what to do once they do like a product or service, they'll probably move on to other websites rather than taking the pain to find the page they need.This is why it's essential to add calls to action wherever necessary.

Neglecting a Mobile Responsive Website:

Today more than 50% of the web traffic is brought in by mobile devices. In addition to this, Google ranks your site considering the mobile website as the true version.But since these changes have been implemented in recent years, businesses often either don't know about them or choose to neglect them. This can immensely hurt their website's and company's growth.Thus, it's essential to optimise your website for mobile devices that loads fast and looks good.

Conclusion

Many web designing companies in Kolkata are unfamiliar with these mistakes they may be making.But you can use this article as a lesson and take precautions to avoid these mistakes and go on to become the best web design company in Kolkata.

Give Your Company the Promotion it Deserves — Avail Seo Services in Kolkata

Are you spiralling down emotionally because your business has failed or is drowning? Are you finding it extremely difficult to keep things afloat? Have you failed at gaining the desired audience, targeting and marketing that have not worked? Have you made or tried to make effective and efficient utilisation of SEO? If your answer to any one or both of the questions is no, do not fear. Being a little afraid and confused about SEO is normal, the myths and subsequent fears about SEOs are deeply embedded in the ordinary mind. Seo services in Kolkata are therefore essential in not only introducing and developing your concept of SEO but also in building your company with maximum optimisation.  

Seo service company is a prerequisite for any developing or new company to create its base, build its empire on stable audience, their loyalty and belief. The audience base of any company or business, a necessary requisite for any company, is built on exposure, brand recognition, conversion and essentially trust. The seeds attract the desired audience, has a maximum chunk of audience directed to the company, and their conversion rate also majorly depend on the landing page.   

There are common fears ingrained within individuals about SEOs; these fears have roots in various factors, ranging from finance to time. The concerns are typically natural and commonplace.

● Individuals, especially with new small-scale industries, have the fear lurking within them that their share of investment will be bearing no results; nothing. Thus, the expenditure in the form of investment will be a futile effort.

● For those who do not possess the patience nor have the time, SEOs do not create the audience base or brand recognition overnight. No, the tree does not bear fruit overnight or even in a fortnight; time, patience and effort are required.

● SEO and its very idea are complex and critical to most. It is difficult to grasp and gain control to optimise content appropriately. Technical complexity triggers fear within many.

You need to research and know about the benefits of SEOs. Put a full stop to all the fears pricking you from inside and troubling you. Hire professionals, their guidance, assistance and service that will raise you to new heights.

● SEOs provide the best positioning of your website and company.

● Attracts and directs the greater chunk of the audience.

● Provides a comparatively stable audience.

● Increases the exposure to the desired targeted audience and thus, increases the market and business.

● Creates a brand recognition within the audience

Even if you are unaware or afraid of SEOs, their entire concept and application, you should hire professional SEO services in Kolkata and let them guide you and your company.